You started a catfish pond and grew your fish to table size over a period. The next step is selling your adult fish and making profit. There are different ways to sell catfish.
You need to prepare a marketing plan because the fish isn’t going to sell themselves. The plan should involve different outlets and possible markets for your fish.
Luckily catfish is in high demand and attracts good prices when marketed right. There are many ways to sell your stock either singly, bulk sale or processed.
How to market your catfish stock
The fish farmer can market his stock via word of mouth and advertisement. The farmer can use the various advertisement platforms like television, radio, or news papers.
They can also use printed media like handbills, posters, billboards and leaflets. The major thing is for potential buyers to know the table fish is available for sale.
Processed or live catfish
The fish farmer can sell his fish either processed or live or both. The method depends on the market and farmers capacity. The fish farmer can process the smaller fish in his stock into smoked fish and sell to market women or individuals.
Another way is to make the fish into barbecue, steamed fish or boiled fish pepper soup. For this method you need to have an outlet such as a bar or restaurant. You can sell your live fish either in bulk or singly to individual buyers.
Ways to sell your stock
The major way catfish farmers sell their stock is in bulk to market women. There are market women who specialize in catfish farming and buy the fish in bulk.
In turn they sell retail to individuals at high sums making large profit. The market women make huge profit more than the fish farmer who earns based on size and quantity sold.
To make appreciable earnings the fish farmer should sell his stock at current market price per kilogram. The price per kilogram in 2015 in Lagos Nigeria is 500 Naira so knowig the current price gives you an edge over the hard bargaining fish sellers.
Selling retail will guarantee huge earnings because you are in full control of your sales. You can sell to individuals either by size or weight depending on your preference.
It might take time selling retail but you end up smiling all the way to the bank. If you decide on this method you can find your customers in various ways.
Use handbills and posters including banners to let your neighbors know you have fish for sale. Word of mouth is also very important, local paper publications and small bill boards.
Employ a fish seller
Employing a fish seller is a smart way to offer your sales to potential customers. You get top price for your fish and make good earnings. The drawback to this method is capital loss form deceitful vendors who might cheat their employers.
Open an outlet
If you are not averse to selling your own stock in the open market then you’ll make massive profit. Selling your stock yourself takes care of all aspects from production to sales.
Sell to restaurants and bars
Restaurants and bars sell catfish to their customers as pepper soup or barbecued. They source the fish from fish farmers and middlemen and are able to pay reasonably for the fish.
A fish farmer can build relationship with such outlets to supply them the fish. The farmer can own a barbecue or pepper soup outlet in such establishments.
Some restaurants and bars allow food vendors pay monthly sums for a space in their establishment.. The catfish farmer can leverage on this ready market to sell his fish.
You can process you catfish, package and sell the fish via export it to buyers. Before you export your fish you need to have a buyer, and package them according to strict export requirement.
You need to prevent contaminants getting into your fish, get export license and follow government regulations. Exportation is tough but highly rewarding if you succeed.
Fish farmers that only produce fingerlings
Breeders of catfish have a different market than growers. The breeders only have one market which is selling to small and large scale fish farmers.
They get customers by word of mouth, advertisement in newspapers and posters. They can also deposit handbills to catfish feed sellers for farmers who buy their feed concentrate.