Guard Dog Business: How to Start Guard Dog Business

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The job of a guard dog is to defend property against intruders. However most dogs will naturally protect the owner at any sign of threat. Popular guard dogs are German shepherd, Great Dane and Rottweiler.

The business owner should consider startup cost including legal fees. Others are growth potential, target market, advertisement, equipment. Startup costs from $10,000 to $50,000 can be operated full or part-time.

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Business Overview

The industry over the years have seen a gradual growth. Protection dogs are bought, sold or leased. There sole propose is to provide protection for companies or private homes. The animals deter crime and provide adequate security.


Who should start this business?

This business is perfect for anyone with love for dogs and interest in security. The person should have proper license and professional dog training certification. You need a degree in animal science, training, behavior modification. Physical attributes include strength, agility and good commanding presence.

Job Scope

The scope of work include care for the animal drop off. Other duties are training, transporting, cleaning, kernel. Growth potential is based on number of dogs trained per month, crime statistic in your neighborhood. Your target market are companies, private homeowners.

  • animal drop off
  • training
  • transporting
  • cleaning
  • kernel

Startup Cost

Estimate startup cost is based on number of kernels and locked cages. Others are cost of training, utilities, feeding and handling.

Best Guard Dogs

Obvious not all dogs are best as guards, however every dog will protect their owners even till death. Top breeds perfect for guard duty are Pyrenean Mastiff, Doberman Pinscher Dogo Argentino.

We have Akita, Caucasian Shepard Dog, American Pit Bull Terrier, and Staffordshire terrier. Boxer, Great Dane, Giant Schnauzer and Appenzeller Sennenhund.

Guard Dog Breeds

  • Pyrenean Mastiff
  • Doberman Pinscher
  • German shepherd
  • Dogo Argentino
  • Akita
  • Caucasian Shepard Dog
  • American Pit Bull Terrier
  • Staffordshire Terrier
  • Boxer
  • Great Dane
  • Giant Schnauzer
  • Appenzeller Sennenhund.


Most guard dogs are large breed dogs with weight from 25kg to 54kg. Average length from 43cm to 58 cm and live 9 to 15 years. The dog you choose should have a large build, intelligence.

Protection Dogs Rate

The cost of a trained protection dog depends on the training and level. A single purpose dog costs $3000 while a trained dual purpose dog costs $10,000.

A level 1 protection dog costs from $9,500 to $13,000. A level 11 dog costs $12,000 to $19,000 while level 111 costs $20,000 upwards. The waiting period for them are from 4 to 6 months.

  • A single purpose dog  – $3000
  • Dual purpose dog        – $10,000.
  • A level 1 dog               – $9,500 to $13,000
  • A level 11 dog             – $12,000 to $19,000
  • level 111 dog               – $20,000 upwards

Training Cost and Expenditure

A trainer needs to determine how much to charge per dog. Dog obedience training costs about $150 to $500 per week. You can charge per hour such as $50 to $80 per hour for training a protection dog. Expenditure is salary of handlers, utilities, vehicle maintenance, and training costs.

Steps to Start a Guard Dog Business

The first step is to plan the business. Planning involves initial costs, target market, profit/loss. Next is forming a legal entity, tax registration, opening a business account. Others are setting up a business accounting system, obtaining license and permit. Get a business license, define your brand and advertise the business.

Steps to establish a Guard Dog Business

  1. plan the business
  2. learn the trade
  3. form a legal entity
  4. tax registration
  5. opening a business account
  6. setting up a business accounting system
  7. obtaining license and permit
  8. get a business license
  9. define your brand
  10. advertise the business


Register the business as a LLC, join an association. Get liability insurance cover and tax identification number. Find out any state or federal permit guiding the enterprise. Separate your personal account by opening a business account. Other documentation to consider are service agreement, release of liability.

  • Form LLC
  • join an association
  • Get liability insurance cover
  • tax identification number
  • Find out state or federal permit
  • opening a business account
  • service agreement
  • release of liability


Staff requirements depend on the size and scope of the business. You need dog handlers, qualified professional trainers, veterinarians.


Advertise the business through print, electronic media. Use flyers, posters, banners, billboards, signboards. Use television, radio and online advertisement. You can build a website, use social media like Facebook and Instagram.

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